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SEO for construction companies that want the right work, not more traffic.

We build search around the services you want to grow, the sectors you work in and the areas you genuinely cover. Website and SEO under one roof — so every improvement actually gets made.

Need the website first? See construction company web design →

✓You write nothing at all
✓Live in 10 working days
✓Built around the work you want
✓Most take the £1,000 build
See prices Ask us anything
£100 · refunded if you go ahead

See your homepage before you spend a penny more.

Your logo, your services, your towns, your photos. A real page you can open on your phone and show the wife.

  • ✓Not a template with your name on it
  • ✓Live on a private link in 3 days
  • ✓Show it to whoever you like
  • ✓Comes off the build if you go ahead
See mine first — £100
Live on a private link in 3 working days. No obligation.
100+Businesses looked after
10 daysFrom go-ahead to live
£1,000Most popular build
5.0★From 32 reviews
Before Google ranks you

How does Google decide which contractors to rank?

Construction SEO fails for the same three reasons again and again. None of them are fixed by adding keywords — they are fixed by building the right pages.

First

Is this page actually about the search?

Somebody searches for commercial refurbishment in Leeds. If your only page is a general services list, Google has nothing specific to rank, however good the firm.

We fix it with a dedicated page for each service with real demand, written around that work and nothing else.
Second

Does this firm really know the work?

Google rewards genuine expertise. A thin page that says you ‘offer quality refurbishment’ loses to a competitor that shows finished projects, scope and results.

We fix it with project case studies that prove the experience — unique content no competitor can copy.
Third

Do they genuinely work here?

Hundreds of copied town pages with the name swapped are exactly what Google now ignores. They drag the whole site down rather than lifting it.

We fix it with location pages only where you genuinely operate, each one written properly for that area.
What we build

What does SEO for construction companies involve?

Not a monthly report full of graphs. The pages, structure and fixes that give a construction site a realistic chance of ranking.

01
Service pagesWhat you do, each with its own page where there is genuine search demand.
02
Sector pagesWho you do it for — education, healthcare, commercial, residential.
03
Location pages, done honestlyWhere you genuinely work. Never hundreds of cloned town pages.
04
Project case studiesThe evidence you have done the work, linked to the right service and sector.
05
Technical foundationsIndexing, structure, redirects, speed and structured data — fixed, not just reported.
06
Measured on enquiriesVisibility, landing pages and the quality of the enquiries — not traffic for its own sake.
The bit nobody says out loud

Is SEO better than Google Ads for construction companies?

Google Ads puts you at the top today and takes you off the moment the budget runs out. Pages that rank on their own keep working. Put your own ad spend in.

What do you spend a month on Google Ads or paid listings?
a month
Three years of ad spend
£0
And the moment you stop, so do the enquiries.
  • ✗Every click costs you, every time
  • ✗Your competitors bid against you
  • ✗Stop paying and you vanish that day
  • ✗Nothing builds up over time
  • ✗You own nothing at the end of it
Three years of pages you own
£0
£1,000 to build the pages, then £200 a year to keep them online.
  • ✓Rankings keep working when budgets tighten
  • ✓No cost per click
  • ✓The pages and content are yours
  • ✓Each good page adds to the next
  • ✓Visibility that compounds year on year
What it looks like done properly

What does an SEO-ready construction website look like?

A real build for a mechanical, electrical and plumbing contractor on the Wirral. Each discipline has its own page, so the site can be found for the specific work the firm wants.

1
The right page for each searchEvery service and sector has somewhere specific to rank.
2
Proof alongside the pitchFinished projects sit next to the services they prove.
3
We can change it as we goBecause we built the site, the SEO fixes actually get made.
See prices
thesjsgroup.co.uk
The SJS Group website homepage, rebuilt by Whiteski Digital
Straight answer first

Local SEO or national SEO for contractors?

A local builder and a national commercial contractor need completely different campaigns. Here is how to tell which you are.

Start here

Local SEO

You win work in a defined area and want to own it.

  • ✓You work within an hour or so of your base
  • ✓Your Google Business Profile matters most
  • ✓You want the map and local results
  • ✓You do a handful of core services
  • ✓Reviews and local pages do the heavy lifting
Or go further

Regional and national SEO

You work across a wide area or several sectors.

  • ✓You deliver projects across regions
  • ✓You serve several distinct sectors
  • ✓You compete with larger firms online
  • ✓You want to be found for specialist work
  • ✓Service, sector and project pages do the heavy lifting

Not sure which you are? Send us your site and tell us the work you want more of — we will tell you straight what we would tackle first.

Inspiration

Which pages help a construction website rank?

One firm, four page types. Each answers a different search — what you do, who for, where, and the proof. Hover any of them to scroll the whole page.

Service page
HALLAM BUILD
ServicesProjectsAbout
Contact
Commercial refurbishment in the North West.

Occupied and vacant refurbishments for offices and retail.

Get a priceSee projects
01Scope
02Process
03Projects
Sector page
HALLAM BUILD
ServicesProjectsAbout
Contact
Construction for education.

Schools, colleges and universities, delivered around term time.

Education projectsAccreditations
01Schools
02Colleges
03Safeguarding
Location page
HALLAM BUILD
ServicesProjectsAbout
Contact
Building contractors in Leeds.

Commercial and public sector work across West Yorkshire.

Talk to usLocal projects
01Leeds
02Wakefield
03Bradford
Project page
HALLAM BUILD
ServicesProjectsAbout
Contact
City centre office fit-out, 2,400m².

Delivered over nine weeks in a fully occupied building.

Read the projectSimilar work
01Scope
02Challenge
03Result

These are design directions to show what is possible, not client sites. See yours designed for £100, refunded if you go ahead. See prices →

Our work

Construction websites built to be found

Main contractors, M&E and specialist firms. All live, all real.

MechanicalSJS Group

Mechanical, Electrical & Plumbing, The Wirral

YesSEO optimised
LiveOnline
The WirralWhere
ConstructionDaniel James Group 2025

Construction, Manchester

YesSEO optimised
LiveOnline
ManchesterWhere
ConstructionHende Building Services

Construction, Cheadle Hulme

YesSEO optimised
LiveOnline
Cheadle HulmeWhere
How it works

How do we do SEO for construction companies?

Ten minutes of your time to start. We do the research, the pages and the fixes. No meetings, no briefing documents, no homework.

See prices Ask us first Or see your homepage first for £100, refunded if you go ahead.
Prices

How much does a construction website cost?

Every price includes the words, the design and the SEO foundations. The £100 preview comes off whichever you choose.

Most popular

Complete

£1,000
You want the phone to actually ring.
  • +Around 14 pages in total
  • +3 service pages
  • +5 location SEO pages
  • +Blog set up with 3 articles
  • +Search Console and structured data
  • +Live in 10 working days
Choose Complete

Everything

£1,500
Going after every town you cover.
  • +Around 24 pages in total
  • +5 service & 10 location pages
  • +5 case studies from your jobs
  • +Google reviews live on the page
  • +Edit it yourself any time
Choose Everything

Bespoke

£2,500+
Shops, custom features or a large rebuild.
  • +Online shops — products, payments, delivery
  • +Quote builders, calculators and booking
  • +Talks to your CRM or stock system
  • +Rebuilds of sixty pages and up
  • +Designed entirely from scratch
Talk it through

Prices assume a site of around fifteen pages, which suits most construction firms. Got sixty or a hundred pages already? See what that costs → Most construction firms take Complete;

Hosting is £200 a year and your first three months are free. Price yours up in 60 seconds →

Bigger site?

How many pages does a construction website need for SEO?

Which is right for a new or small business. If you have been trading twenty years and built up sixty, eighty or a hundred pages, that is a different job and it deserves a proper quote rather than a package price.

✓We look at every existing page before quoting — some are worth keeping, plenty are not
✓Every old URL gets mapped and redirected so you keep your rankings
✓We have rebuilt hundred-page sites for around £8,000
✓Large jobs get more hands on them, not a longer timeline
Rough guide
Roughly how many pages has your current site got?
pages
Send us your site See the packages
Indicative only. We do not quote properly until we have looked at what you have.
After the website

Web design and marketing for contractors

SEO works best on a site built for it. These are the pieces that sit around it.

Start hereConstruction web designA site structured for search from the first page.From £1,000 →Small jobsWebsite supportA block of our time for new pages and fixes.2 hours £150 →Keep it currentWeb updates & careHosting, backups and changes handled for you.From £200/yr →Need work nowGoogle AdsPaid traffic while the organic pages build up.£500 setup →

Nothing is bundled and nothing renews on its own. Add them when you want them, not before.

Questions

Construction SEO FAQs

Does SEO work for construction companies?

It can, wherever your potential clients use search to research contractors. The opportunity varies by service, area and competition, so we research before we build pages.

How long does it take?

There is no honest universal answer. Your site's existing authority, the competition and its technical state all affect it. Expect months rather than weeks, and be wary of anyone who promises otherwise.

Do you guarantee first-page rankings?

No. Nobody can honestly guarantee a ranking — Google decides. What we guarantee is the work: the pages, the structure and the fixes.

Should we have a page for every town?

Only where you genuinely work and have something worthwhile to say. Hundreds of copied town pages are what Google now treats as doorway pages, and they hurt more than they help.

Do our projects help SEO?

Yes. Proper project pages are original evidence of your experience in specific services, sectors and places — exactly what Google looks for.

Can you do the website as well?

Yes, and it is the main reason to use us. SEO stalls when every change needs another developer. We build and optimise the site ourselves.

We can help you with
Web designWebsite rebuildsOnline shopsSEO & localWeb updates & careSocial mediaGoogle AdsDigital retainers
01 / 08 Everything, in one place
Web design

A page for every service and every area you cover, written for you, live in five to ten working days.

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