Thinking of winding down? We will take the clients on.

Who this is for

• A freelancer with ten to a hundred hosting clients and no succession plan.
• A small agency winding down, or focusing on one thing and dropping the rest.
• Anyone who has stopped enjoying it but cannot bring themselves to abandon clients who have been loyal for years.
• Someone who has already stopped taking new work and is quietly maintaining a book of old sites.

What we are actually interested in

• Recurring hosting and care revenue. This is the main thing.
• Client relationships that are in reasonable health.
• Sites we can realistically support — WordPress, static, most common stacks.
• A book where the clients would stay if handled properly.

We are less interested in one-off project pipelines, or a list of contacts with no ongoing relationship. If that is what you have, say so and we will tell you honestly whether it is worth a conversation.

How it works

1. A conversation, in confidence

You message us. Nothing is written down anywhere and nobody else hears about it. NDA before you share anything specific, if you would rather — just ask.

2. What you would tell us

Roughly how many clients, roughly what the recurring revenue is, what platform things sit on, and how involved you currently are. Round numbers are fine at this stage.

3. A straight answer

We will tell you whether it is a fit and what a realistic figure looks like. If it is not a fit, we will say so quickly rather than stringing it out.

4. Handover, at your pace

Usually a joint email to the clients, then a transition period where you are still reachable. How long that lasts is up to you.

What happens to your clients

This is the part most people actually care about, so it is worth being direct.

• Prices are not hiked on day one. Nobody gets a letter putting their hosting up because ownership changed.
• Nobody is forced onto a rebuild they do not want. If their site is fine, it stays as it is.
• They keep their own domains, in their own names, as they always did.
• They get somebody who answers, which is usually why they stayed with you.

If a client is happier moving elsewhere, we help them move. We are not trying to trap anybody.

Being honest about what we are

We are not a private equity roll-up and there is no fund behind this. Whiteski is a small agency with a hundred-odd clients, and this is how we have grown alongside word of mouth. That means the numbers are sensible rather than spectacular — and it also means the person you talk to is the person who will look after your clients afterwards.