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Home › Services › Google Ads

Google Ads that land somewhere worth landing.

Most ad budgets are wasted on the page after the click, not the click itself. We build the landing pages and run the ads together, because separating them is why so much of it fails.

✓Landing pages built in
✓Your account, your data
✓Clear monthly reporting
✓No long tie-in
Our honest position

We're not the biggest ads agency, and we don't pretend to be.

We work alongside several specialist PPC agencies. If your budget or sector needs one, we'll introduce you and step back.

  • ✓Under about £3k a month spend, we're a good fit
  • ✓Above that, a specialist will usually beat us
  • ✓We'll tell you which, before you pay anything
  • ✓If we built your site, we're faster and cheaper
  • ✓Either way the account stays in your name
Find out which you need
We'd rather introduce you than take a fee we can't justify.
£500Setup, one-off
£500A month to manage
YoursThe account, always
NoLong tie-in
Straight answer first

When Google Ads is the wrong spend

Ads are the fastest way to buy traffic and the fastest way to waste money. Here is when we would tell you not to bother yet.

Not yet

Fix this first

Spending on ads before these are sorted is pouring money into a bucket with a hole in it.

  • ✗Your site takes more than three seconds to load
  • ✗There's no page matching what you'd advertise
  • ✗Nobody answers the phone during working hours
  • ✗You can't tell us what a customer is worth
  • ✗Your budget is under about £300 a month in spend
Good fit

Ads will earn their keep

Where paid traffic makes sense and we can genuinely help.

  • ✓You know what a job is worth to you
  • ✓You need work now, not in six months
  • ✓You've a service with clear commercial intent
  • ✓You're competing in a patch you can service
  • ✓You want to test a new area before committing

Not sure yet? We'll look at your numbers first, free, and tell you whether ads or SEO is the better spend for you.

What's included

What our Google Ads management involves

The account work, and the thing most agencies leave to somebody else: where the click lands.

01

Account build

Set up properly from the start, in your name, so you keep everything if you ever leave us.

  • ✓Account created in your name
  • ✓Search campaigns structured by service
  • ✓Negative keywords built out from day one
  • ✓Location targeting set to your real patch
  • ✓Conversion tracking wired up
02

Landing pages

This is the part that separates us. Every campaign gets a page built for it, not your homepage with a budget pointed at it.

  • ✓A page per campaign, built by us
  • ✓Written to match the search intent
  • ✓Loads in under half a second
  • ✓One clear action, no distractions
  • ✓Tested and improved as data lands
03

Ongoing management

Checked weekly, adjusted where the data says so, and reported in language you can act on.

  • ✓Weekly checks and adjustments
  • ✓Search terms reviewed and pruned
  • ✓Bids and budgets managed
  • ✓Ad copy tested against itself
  • ✓Wasted spend cut as it appears
04

Why it's better when we already run your website

If we built or look after your site, we can spin up a landing page in a day rather than waiting on another agency's dev queue. We already know your services, your towns, your prices and your tone. That means campaigns launch faster, pages test quicker, and you are not paying two suppliers to email each other about it.

  • ✓Landing pages live in a day, not a fortnight
  • ✓No third party in the middle
  • ✓Site speed already sorted
  • ✓Tracking already in place
  • ✓One person to ring about all of it
  • ✓Cheaper setup for existing clients
05

Reporting you can use

Spend, clicks, enquiries and cost per enquiry. Not a forty-page export nobody opens.

  • ✓One page, once a month
  • ✓Cost per enquiry, plainly stated
  • ✓What we changed and why
  • ✓Honest advice on whether to continue
How we work

Where we fit alongside your other suppliers

We are comfortable being one part of the picture, and saying so.

Packages

Google Ads prices

Management fees below. Your ad spend goes directly to Google and is separate.

Setup

£500 one-off
Built properly, then run it yourself.
  • ✓Account built in your name
  • ✓Campaigns structured by service
  • ✓Keyword and negative research
  • ✓Conversion tracking installed
  • ✓One landing page built
  • ✓Yours to run alone if you prefer
Start with setup
Most popular

Managed

£500 a month
You want it watched and improved weekly.
  • +Everything in setup
  • +Weekly checks and adjustments
  • +Search terms reviewed and pruned
  • +Ad copy tested
  • +New landing pages as needed
  • +Monthly report and a call
Choose Managed

Landing pages only

£300 per page
Your agency runs ads, we build the pages.
  • +Built for your existing campaigns
  • +Written to match search intent
  • +Loads in under half a second
  • +Works with any PPC agency
  • +Hosted and looked after by us
Just pages, please
A word about ad spend

Management fees are what you pay us. Your ad budget goes straight to Google and stays entirely yours — we never mark it up, never take a percentage, and never hold the account. Most SMEs we work with start somewhere between £500 and £1,500 a month in spend.

Never marked up
Talk about budget
What we report

Spend in, enquiries out, cost per enquiry. That is it.

Not a forty-page export. The three numbers that decide whether ads are worth continuing, and an honest answer about whether they are.

1
Landing pages built to matchThe click is the easy part. Where it lands is where budgets are won or lost.
2
Your account, alwaysCreated in your name. You keep the history and the data if you ever leave.
3
Never a cut of your spendFlat fee. We are not quietly rewarded for spending more of your money.
Worth it? Do the maths
What is one job worth to you, on average?
a job
Management fee only — your ad budget is separate and goes straight to Google.
ads.google.com
Google AdsLast 30 days · your account
£780Spend
41Enquiries
£19Cost each
CampaignEnquiriesCost each
Rewires · Bolton18£16
EV chargers14£21
EICR reports9£23
1Cost per enquiry, plainly
2Tracked per campaign
3Nothing marked up

A real account, last 30 days

Questions

Google Ads questions, answered honestly

Do you take a percentage of my ad spend?

No. Our fee is flat, and every penny of your budget goes to Google. We think percentage models quietly reward agencies for spending more of your money, which is the wrong incentive.

Who owns the Google Ads account?

You do, always. It is created in your name with you as the owner and us as a manager. If you leave, you keep the account, the history and the data. Agencies who hold your account are holding you hostage.

How much should I spend on ads?

Depends entirely on what a job is worth to you and how competitive your patch is. Most SMEs we work with start between £500 and £1,500 a month. We would rather work that out with you honestly than quote a number to win the sale.

Why do you build landing pages for ads?

Because it is where most budgets are lost. Sending paid traffic to a homepage means people land somewhere general when they searched for something specific, and they leave. A page built for the search converts several times better, which lowers your cost per enquiry more than any bid tweak will.

What if I already have a PPC agency?

That is fine and it is common. We will build and host the landing pages they ask for, from £300 each, and stay out of the account. Plenty of our work looks exactly like that.

What if I need a bigger specialist?

Then we will say so and introduce you to one we trust. We take no fee for that. It is a smaller loss to us than a client who is unhappy in six months.

Is there a minimum term?

No. Month to month. That said, ads take four to six weeks of data before they are properly tuned, so leaving after three weeks means paying for setup and never seeing the benefit.

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Almost everyone came through somebody else.

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5.0
★★★★★
32 Google reviews
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See Ads packages