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Websites for plumbers built for two very different customers.

One has water coming through a ceiling and will ring whoever loads first. The other is quietly comparing boiler quotes over three evenings. Most plumbing websites are built for neither.

✓Emergency route in one tap
✓Boiler quotes and finance
✓Gas Safe number up front
✓From £1,000, price on screen
£100 · refunded if you go ahead

See your homepage before you spend a penny more.

Your logo, your Gas Safe number, your towns, your photos. A real page you can open on your phone.

  • ✓Not a template with your name on it
  • ✓Live on a private link in 3 days
  • ✓Show it to whoever you like
  • ✓Comes off the build if you go ahead
See mine first — £100
Live on a private link in 3 working days. No obligation.
40+Trades sites built
0.4sLoad time we build to
£1,500Most popular build
5.0★From 32 reviews
Before they ring

Two customers, thirty seconds apart

A plumbing website has to work for a panic and a project at the same time. Most manage neither, because they are built as one long homepage.

Emergency

Can I ring you right now?

Water is coming through a ceiling. They are on a phone, one-handed, and will ring the first number that loads. Five seconds of loading and you have lost them.

We fix it with a page that loads in under half a second, tap-to-call above everything, and your out-of-hours position stated plainly.
Planned

What's this going to cost me?

A boiler replacement is a considered purchase over several evenings. Vagueness about price is the fastest way to be dropped from a shortlist of three.

We fix it with guide prices, what affects them, and finance options if you offer them — before they have to ask.
Both

Are you Gas Safe?

It is the one credential the public genuinely knows to check, and a lot of plumbing sites make people hunt for the number.

We fix it with your Gas Safe registration number in the header and repeated wherever gas work is mentioned.
What we build

What goes on a plumber's website

Built to serve the emergency and the planned job without either getting in the other's way.

01
An emergency route that worksTap-to-call above everything else, out-of-hours position stated, loading in under half a second.
02
Boiler pages that quoteGuide prices, what changes them, manufacturer approvals and finance if you offer it.
03
Bathroom galleriesThe planned work people browse for evenings before enquiring. Your own jobs, shown properly.
04
Gas Safe front and centreRegistration number in the header, repeated wherever gas work appears.
05
A page per townNamed towns, real jobs, local schema. Ten towns is ten chances instead of one.
06
Landlord gas safety pagesAnnual, repeatable, commercial work most plumbers never build a page for.
The bit nobody says out loud

You're already paying for leads. You just don't own anything.

Checkatrade, Boiler Guide, Bark. The fee goes out monthly whether the work comes in or not, and a boiler enquiry gets sold to four of you at once. Put your number in.

What do you pay a month for leads — any of the directories?
a month
Three years of lead fees
£0
And on it goes, for as long as you keep paying.
  • ✗The same boiler job sold to four plumbers
  • ✗You pay whether you win it or not
  • ✗Stop paying and it disappears overnight
  • ✗You own nothing at the end
  • ✗Your reviews live on their platform
Three years of your own site
£0
£1,500 to build it, then £200 a year to keep it online.
  • ✓Every call comes to you alone
  • ✓No fee per lead, ever
  • ✓The domain and site are yours
  • ✓Still ringing in year five
  • ✓Your reviews on your own page
What it looks like when it's working

Fifty-two enquiries a month, split between panic and planning

A real report from a Lancashire plumber twelve months after launch. Notice the split — emergency searches and boiler comparison searches, both landing on pages built for them.

1
Emergency route that loads instantlyUnder half a second, tap-to-call first. That is the whole game at 11pm.
2
Boiler pages that stay on the shortlistGuide prices and finance answered before anyone has to ring.
3
You see which towns payEach location page tracked on its own, so you know where to push next.
ntcloke.co.uk/report
Enquiries this monthNT Cloke Pumps and Water · from the website
52Enquiries
31From town pages
£0Cost per lead
Search termEnquiriesTrend
emergency plumber preston19▲ 52%
boiler replacement cost chorley16▲ 37%
bathroom fitters leyland9▲ 64%
1Growing month on month
2Emergency and planned
3No cost per lead

A real client report, twelve months in

Straight answer first

Which size of build is right for you?

One van or a team with three. We build both, and it comes down to how much of the planned work you want to chase.

Start here

£1,000 gets you online properly

Around fourteen pages covering your main services and a few towns. Fine if you are mostly reactive work and word of mouth.

  • ✓Mostly emergency and repeat customers
  • ✓You cover one or two towns
  • ✓Boiler installs are not your focus
  • ✓You want somewhere solid to point people
  • ✓You can add pages later — nothing gets rebuilt
Most plumbers take this

£1,500 is the one that wins boiler work

Twenty-four pages: five services and ten towns. Boiler and bathroom work is where the margin is and where the comparing happens.

  • ✓You want boiler installs, not just repairs
  • ✓Bathrooms are worth showing off properly
  • ✓You want landlord gas safety work
  • ✓You cover a wide patch
  • ✓You're paying for shared leads now

Most plumbers take the £1,500 build — the boiler and bathroom pages are where the higher-value work comes from.

Inspiration

Four directions we could take yours

Same content, four completely different feels. Hover any of them to scroll the whole page.

Emergency
24 HOUR EMERGENCY PLUMBER — BOLTON

Leaks, burst pipes and no heating. On the road within the hour, seven days.

Get a quoteWhatsApp
NICEIC
INSURED
24/7
01Emergencies
02Leaks
03Boilers
★★★★★
★★★★★
Ring us todayNo call-out charge
© KELLETBuilt by Whiteski
Fast and urgentBuilt around the call-out. Number impossible to miss.
Trusted
Boilers, bathrooms and the odd 2am leak

Gas Safe registered since 2006. Worcester approved installers. Finance available.

See our workCall us
15 YEARS
FULLY INSURED
FREE QUOTES
01Boilers
02Bathrooms
03Emergencies
★★★★★
★★★★★
© KelletBuilt by Whiteski
Clean and reassuringBalances emergency and planned work. Most plumbers pick this.
Bathrooms
Bathrooms fitted properly, start to finish

Design, supply and installation by the same two people, in about ten days.

Start a conversation
01Bathrooms
02Wet rooms
03Design
CHARTERED
EST. 2009
UK WIDE
★★★★★
★★★★★
© KelletBuilt by Whiteski
Photo-led and calmFor plumbers whose money is in bathroom installations.
Heating
Heating systems that cost less to run

Boilers, heat pumps and underfloor. MCS certified, grant applications handled.

Get in touchOur work
01Boilers
02Heat pumps
03Commercial
Talk to us todayWe reply within the hour
★★★★★
★★★★★
© KELLETBuilt by Whiteski
Dark and technicalHeat pumps, commercial heating and larger installations.

All four are real builds, not mockups. See yours designed for £100, refunded if you go ahead. See prices →

Our work

Plumbing websites we've built

All live, all still ours to look after, all built the same way.

How it works

How we build a plumber's website

Ten minutes of your time and you can do all of it from the van. No meetings, no briefing documents.

See prices Ask us first Or see your homepage first for £100, refunded if you go ahead.
Prices

Web design prices for plumbers and heating engineers

Every price includes the words, the design and the SEO foundations. The £100 preview comes off whichever you choose.

Foundations

£1,000
Reactive work and repeat customers.
  • ✓Around 14 pages in total
  • ✓3 service pages
  • ✓5 location SEO pages
  • ✓Gas Safe number placed properly
  • ✓Emergency tap-to-call route
  • ✓Live in 10 working days
Choose Foundations
Most popular

Complete

£1,500
You want boiler and bathroom work.
  • +Around 24 pages in total
  • +5 service pages including boilers
  • +10 location SEO pages
  • +Bathroom gallery from your own jobs
  • +Landlord gas safety page
  • +Guide prices and finance
  • +Edit it yourself any time
Choose Complete

Bespoke

£2,500+
Commercial contracts or several vans.
  • +Designed entirely from scratch
  • +Unlimited pages within scope
  • +Commercial and domestic split
  • +Multiple engineers or branches
  • +Unlimited rounds within scope
Talk it through

Prices assume around fifteen pages. Got more already? See what a bigger rebuild costs →

Hosting is £200 a year and your first three months are free. Price yours up in 60 seconds →

Bigger site?

Those prices assume about fifteen pages

Which is right for a new or small business. If you have been trading twenty years and built up sixty, eighty or a hundred pages, that is a different job and it deserves a proper quote rather than a package price.

✓We look at every existing page before quoting — some are worth keeping, plenty are not
✓Every old URL gets mapped and redirected so you keep your rankings
✓We have rebuilt hundred-page sites for around £8,000
✓Large jobs get more hands on them, not a longer timeline
Rough guide
Roughly how many pages has your current site got?
pages
Indicative only. We do not quote properly until we have looked at what you have.
After the website

What plumbers usually add next

The site gets you found. These keep the work coming once it's live.

Nothing is bundled and nothing renews on its own. Add them when you want them, not before.

Questions

Plumber web design questions, answered

How fast does it need to load?

Faster than any other trade, honestly. Somebody with water coming through a ceiling gives you about three seconds before they hit the back button and ring the next result. We build to under half a second.

Should I put boiler prices on the site?

A guide price and what changes it, yes. People comparing three quotes will drop anyone who makes them ring to find out roughly what it costs. You are not committing to a number, you are staying on the shortlist.

What about landlord gas safety work?

Worth its own page. It is annual, repeatable and commercial — one page can win a letting agent rather than a single certificate.

Do bathroom photos matter?

Enormously. It is the one part of plumbing people browse for evenings before enquiring. Your own finished bathrooms, even off a phone, beat anything stock.

Do I have to write anything?

Not a word. Ten short questions about what you do, where you work and the jobs you are proudest of.

Can I show that I'm out of hours?

Yes, and you should. Saying plainly when you do and do not take emergency calls saves you being rung at 3am for something that can wait, and stops people feeling let down.

We can help you with
Web designWebsite rebuildsOnline shopsSEO & localWeb updates & careSocial mediaGoogle AdsDigital retainers
01 / 08 Everything, in one place
Web design

A page for every service and every area you cover, written for you, live in five to ten working days.

See Web design→
See prices