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Everything moving at once, for one monthly figure.

Landing pages, blogs, social posts, newsletters and the website itself, all handled by the same people. One invoice, one number to ring, and nothing sitting still because you never got round to it.

✓One team, one monthly figure
✓Three month minimum, then rolling
✓Everything we build stays yours
✓Ad hoc advice included
Why a retainer beats buying it piecemeal

The bits work far better together than apart.

A blog nobody shares does nothing. A social post with nowhere to send people does nothing. Done together, each one carries the others.

  • ✓One month's work used across three channels
  • ✓Landing pages get shared socially the week they go live
  • ✓Case studies become posts, posts become newsletter items
  • ✓Everything sounds like the same business
  • ✓No two suppliers emailing each other about your account
See what's included
From £600 a month. £250 setup. Three month minimum.
£600A month to start
3 monthsMinimum, then rolling
£250One-off setup
1Person to ring

Why we weight retainers towards being found and being noticed

Every retainer is built around the two things that compound: more pages Google can rank, and enough visible activity that people trust you when they land. Figures below are averaged across our own retainer clients over twelve months.

MonthlyA new page every monthEach one a fresh way for somebody to find you
WatchedSearch Console set up and readNot just connected and forgotten
PlainA report you can actually readWhat people searched, what they clicked, what is worth doing next
Straight answer first

Who a retainer is and isn't for

A retainer is a commitment on both sides, and it is a poor fit for plenty of good businesses. Here is the honest test before you spend anything.

Not yet

Buy the bits you need instead

If this is you, pick individual services from the shop and come back to a retainer later.

  • ✗Your site still needs rebuilding first
  • ✗You only want one thing doing, not five
  • ✗You've nobody who can send us a photo occasionally
  • ✗You need work this week, not this quarter
  • ✗You'd rather pay per job than monthly
Good fit

A retainer will pay for itself

Where the compounding actually happens and where our retainer clients sit.

  • ✓Your site is sound and you want it working harder
  • ✓You cover several towns or sell several services
  • ✓You've stories worth telling and never tell them
  • ✓You want it handled rather than managed
  • ✓You're thinking in years, not weeks

Only want one part of it? Every element is sold separately in the shop — the retainer is just cheaper and more joined up.

What's included

What a digital retainer covers

Five strands, running every month, all pulling in the same direction.

01

SEO landing pages

The engine. A new page for a town or a service every month, each one a fresh way for somebody to find you.

  • ✓Written and built by us
  • ✓Local schema and internal links
  • ✓Submitted to Google on publish
  • ✓Tracked individually in Search Console
  • ✓Yours to keep if you ever leave
02

Blogs and case studies

Real jobs written up properly, plus articles worth reading. Both give Google something new and give you something to share.

  • ✓Written from your job notes
  • ✓Photos handled and optimised
  • ✓Published to your site
  • ✓Reused as social posts
  • ✓Reused again in the newsletter
03

Social media

Consistent posts across Facebook, Instagram, LinkedIn and your website, in one look that matches the site.

  • ✓Planned a month ahead
  • ✓Approved by you in one go
  • ✓Scheduled and published
  • ✓All four platforms posted weekly
  • ✓We chase you for the photos
04

Website management, monitoring and someone to ask

The part that quietly matters. Your site is hosted, backed up, monitored and updated, Search Console is watched for faults, and you have someone to ring when you spot an opportunity or want to know whether something is worth doing. No hourly billing and no tickets.

  • ✓Hosting, SSL and daily backups
  • ✓Changes made the same day you ask
  • ✓Search Console watched for faults
  • ✓Rankings and enquiries reported monthly
  • ✓Ad hoc advice whenever you want it
  • ✓We flag opportunities before you ask
05

Newsletters

On the Plus retainer and above. The cheapest work you will ever win is from somebody who has already paid you once.

  • ✓Written to your own list
  • ✓Twice a month, not twice a week
  • ✓Built from the month's own content
  • ✓Sign-ups added automatically
  • ✓Opens and clicks reported
Retainer clients

Businesses we run this way

Three very different companies, all on monthly retainers, all needing the same thing: momentum.

Retainers

Digital retainer packages

Three month minimum, then month to month. £250 one-off setup covers the plan, the templates and getting everything connected.

Essentials

£600 a month
Steady momentum without a big commitment.
  • ✓3 SEO landing pages a month
  • ✓3 blogs or case studies a month
  • ✓2 social posts a week
  • ✓All four platforms posted weekly
  • ✓Case studies reused as posts
  • ✓Monthly report
Choose Essentials
Most popular

Plus

£800 a month
Adds your existing customers into the mix.
  • +Everything in Essentials
  • +Newsletter twice a month
  • +Written from the month's own content
  • +List growth and sign-ups managed
  • +Opens and clicks reported
  • +Quarterly planning call
Choose Plus

Complete

£1,300 a month
Everything handled, website included.
  • +Everything in Plus
  • +6 SEO location pages a month
  • +Case studies built from your social posts
  • +Website hosting and management included
  • +Changes made same day
  • +SEO monitored and faults fixed
  • +Ad hoc advice and opportunity spotting
Choose Complete
A word on the setup fee

£250 covers the first month properly: the content plan, social templates built in your brand, platforms connected, list imported and Search Console verified. It is charged once and never again, and it is waived if we built your website.

£250 · waived for web clients
Talk about setup
What the retainer produces

Where the enquiries actually came from

Every page, post and newsletter tracked separately, so at the end of the month you can see which part of the retainer earned its money.

1
Everything pulls togetherOne month's work used across the site, social and the newsletter.
2
Tracked strand by strandLocation pages, service pages, blogs — each one reported on its own.
3
Ad hoc advice includedSpot an opportunity and ring us. No hourly billing for a conversation.
Worth it? Do the maths
What is one job worth to you, on average?
a job
Break-even only. Everything we build stays yours whether you continue or not.
whiteskidigital.com/report
EnquiriesFrom the website · this month
58Enquiries
36From new pages
12Landing pages live
Came fromEnquiriesTrend
Location pages24▲ 41%
Service pages18▲ 22%
Blog & case studies9▲ 63%
1Enquiries, month on month
2Which pages earned them
3Nothing guessed at

A real retainer report

Prefer to buy à la carte?

Everything here is sold separately too

A retainer bundles it and works out cheaper. If you'd rather take one thing at a time, all of it sits in the shop.

Retainers include a £250 setup and a three month minimum. Individual services have neither.

Questions

Digital retainer questions, answered

Why a three month minimum?

Because nothing here works in four weeks. Landing pages take a few weeks to get indexed, social takes time to look consistent, and a newsletter needs more than one send to mean anything. Three months is the shortest run where you can fairly judge whether it is working. After that it is month to month with no notice period.

What is the £250 setup for?

The first month is genuinely more work: content plan, social templates built in your brand, platforms connected, your list imported and cleaned, Search Console verified and a baseline taken so we can show you movement later. It is charged once. If we built your website we waive it, because most of it is already done.

What if I only want part of it?

Buy the parts. Landing pages, social, email and care plans are all sold on their own in the shop with no setup fee and no minimum term. The retainer is cheaper and more joined up, but it is not the only way in.

Do I keep everything if I leave?

Yes. Every landing page, blog, case study and template we build is yours and stays on your site. Your social accounts, email platform and Google properties are all in your name throughout.

How much of my time does it take?

About twenty minutes a month. You approve the social plan in one go and send us photos when we prompt you. The photos are the bit people find hard, so we chase — that is part of the job, not a complaint about you.

Can I change tier?

Any month after the first three, up or down, no charge either way. Most people start on Essentials and move up once they can see it working.

Is the website included?

On Complete, yes — hosting, backups, monitoring and same-day changes are all in. On Essentials and Plus you would want a care plan alongside, which is £200 a year or £100 a month.

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