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Home › Who we help › Personal brands

Websites for people whose name is the business.

You built the audience on somebody else’s platform, under somebody else’s rules, with reach they can turn down whenever they like. A website is the part nobody can take off you.

✓Search finds your posts, not just your followers
✓An email list you actually own
✓A work-with-me page brands can act on
£100 · refunded if you go ahead

See your homepage before you commit.

Your voice, your photographs, your subjects. A real page you can sit with for a few days before deciding anything.

  • ✓Written in your tone, not marketing speak
  • ✓Live on a private link in 3 days
  • ✓Show it to whoever you trust first
  • ✓The £100 comes off the build
See mine first — £100
Live on a private link in 3 working days. No obligation.
10 daysFrom go-ahead to live
100%Of the list is yours
£1,000Most popular build
5.0★From 32 reviews
Before they ring

What people check before they follow, subscribe or book

Somebody who has just found you has three questions, and they answer all of them in about eight seconds without ever asking you.

First

Is this person actually any good?

A grid of squares does not answer that. They want to read something you wrote, at length, and decide whether they agree with you.

We fix it with your best writing given a permanent home, organised so somebody can find the piece they came for.
Second

Is this a business or a hobby?

A brand manager deciding whether to email you is looking for rates, reach, past work and a contact route that is not a DM. If it is not there, they move on to whoever has it.

We fix it with a work-with-me page carrying what you offer, who you have worked with and how to reach you properly.
Third

How do I keep up with them?

Following is passive and the algorithm decides the rest. Subscribing is deliberate, and it is the only version you control.

We fix it with newsletter signup on every page, wired to your provider so the addresses land somewhere you can use them.
What we build

What goes on a personal brand website

Built for people who already have an audience somewhere else and need somewhere permanent to put it.

01
A homepage that says who you areOne line, not a wall of recent posts. People land wanting to know whether they are in the right place.
02
A blog built to be foundCategories, proper headings and structured data, so individual posts can rank on their own for years.
03
A work-with-me pageWhat you offer, who you have worked with, and how a brand or a client actually gets hold of you.
04
Newsletter signup everywhereConnected to Mailchimp, Brevo or MailerLite. Unglamorous, and the most valuable thing on the page.
05
An about page that earns trustThe story, the credentials, the photographs, and the reason to listen to you rather than the next account.
06
Social linked, not embeddedThird-party feed widgets are slow and they hold up your page load. Yours will not have them.
Who this is for

Four kinds of personal brand we build for

The common thread is that the audience came for you, so the site has to sound like you rather than like a brochure.

Lifestyle & parenting

Bloggers with a real readership

Years of writing scattered across a platform you do not control, with brand enquiries arriving in a DM folder nobody is watching.

What changes Posts organised so people find the one they came for, a newsletter that works, and somewhere for brands to land.
Fitness & wellbeing

Coaches and personal trainers

Programmes sold entirely through Instagram, with the same six questions answered by hand every week before anyone commits.

What changes A page per programme, the questions answered once in public, and enquiries somewhere you can track.
Creators & makers

Photographers, artists, makers

The work is the pitch, and it is being compressed, cropped and buried by a feed within two days of posting.

What changes Work shown properly at full size, permanently, with a commission or shop route attached to it.
Consultants & speakers

People who are hired by name

Being recommended constantly, then losing the enquiry because there was nowhere credible to send somebody who had never heard of you.

What changes A site that stands up to being checked — credentials, past work, topics, and a straight way to book you.
Worth doing the maths

Two brand deals usually cover the whole thing.

The site is not the expense. The expense is the enquiries that never arrived because there was nowhere to send anyone, and the list you never started building.

What is one paid partnership or client worth to you?
per deal
What you're losing now
£0
Invisible, which is exactly the problem.
  • ✗Posts vanish from the feed in two days
  • ✗Search cannot find a word you have written
  • ✗Brand enquiries sit unread in a DM folder
  • ✗No rates anywhere, so nobody asks
  • ✗The list you could have owned by now
Three years of your own site
£0
£1,000 to build it, then £200 a year to keep it online.
  • ✓Every post findable for years
  • ✓An email list nobody can throttle
  • ✓Rates and past work where brands look
  • ✓Enquiries somewhere you can answer them
  • ✓Still yours if the platform changes
What it looks like when it's working

Most of the month's traffic arriving from search, not the feed

A blog twelve months after launch. The posts keep working long after they would have disappeared from a timeline, and the list grows on its own.

1
Old posts still workingA piece written last spring is still being found by people searching for it.
2
The list grows quietlySignup on every page rather than one buried link in a bio.
3
Brands land on ratesThe work-with-me page answers the awkward question before the email.
yourname.co.uk/stats
This monthYour own site · not a platform
SearchTop source
GrowingEmail list
0.4sLoad time
PageShareTrend
Blog postsMost▲
Work with meRising▲
AboutSteady▲
1Found through search
2List growing on its own
3Brands landing on rates

Shape of a typical blog a year in — real figures to be added

Straight answer first

Which size of build is right for you?

One person writing, or a personal brand running several things at once. The question is simply how many of them need a page of their own.

Start here

£1,000 covers one voice

Around fourteen pages: home, about, work with me, contact and a blog set up properly with categories. Enough for most people writing on their own.

  • ✓One subject you are known for
  • ✓A blog you will actually keep adding to
  • ✓Brand enquiries arriving occasionally
  • ✓A newsletter you want to start properly
  • ✓You can add pages later — nothing gets rebuilt
Or go further

£1,500 upwards sells something

Where the site stops being a portfolio and starts bringing in work from people who had never heard of you.

  • ✓Programmes, courses or services worth their own page
  • ✓You want to be found by subject, not just by name
  • ✓A media kit or press page for agencies
  • ✓Several hundred existing posts to move across
  • ✓Paid work you want more of

Start smaller and grow into it — adding pages later costs nothing extra and nothing gets rebuilt. Send us your current site and we'll tell you which one you need.

Inspiration

Four directions we could take yours

Personality reads differently depending on who you write for. Hover any of these to scroll the whole page and see which one feels like you.

Calm
Writing about the bits nobody posts

Long reads, weeknight recipes and the honest version. New post most Sundays.

See our workCall us
SINCE 2019
AS SEEN IN
PRESS KIT
01Long reads
02Recipes
03Reviews
★★★★★
★★★★★
© YournameBuilt by Whiteski
Warm and personalLifestyle, parenting and anything written in your own voice.
Clinical
Coaching that fits round a full-time job

Twelve-week programmes, online or in person. Ask me anything before you commit.

Start a conversation
01Long reads
02Programmes
03Nutrition
SPEAKER
EST. 2016
UK WIDE
★★★★★
★★★★★
© YournameBuilt by Whiteski
Clean and editorialCoaches, consultants and people hired by name.
Accessible
NEW PROGRAMME STARTS MONDAY

Six-week block, small groups, all levels. Payment plans available.

Get a quoteWhatsApp
CERTIFIED
INSURED
ONLINE
01Group
021-to-1
03Online
★★★★★
★★★★★
Start on MondayFirst session free
© YOURNAMEBuilt by Whiteski
Bold and energeticFitness, wellbeing and anything sold in blocks or programmes.
Premium
Selected work, and what it costs

Discreet, consultant-led and entirely private. Consultations from £150.

Get in touchOur work
01Commissions
02Prints
03Licensing
Commission somethingWe reply within the day
★★★★★
★★★★★
© YOURNAMEBuilt by Whiteski
Considered and premiumPhotographers, artists and makers where the work is the pitch.

All four are real builds, not mockups. See yours designed for £100, refunded if you go ahead. See prices →

Our work

Personal brand websites we’ve built

Bloggers, coaches and creators across the UK.

More personal brands websites we have built

How it works

How we build a personal brand website

Ten minutes of questions, then an approval step entirely in your hands. Nothing publishes until you have read every line, because it goes out in your name.

See prices Ask us first Or see your homepage first for £100, refunded if you go ahead.
Prices

Web design prices for bloggers and creators

Every price includes the words, the design and the SEO foundations. The £100 preview comes off whichever you choose.

Creator

£1,000
One voice, properly presented.
  • ✓Around 14 pages in total
  • ✓Blog with categories and search
  • ✓Work-with-me page
  • ✓Newsletter signup wired in
  • ✓Login and editor — write your own posts
  • ✓Search Console set up and verified
Choose Creator
Most popular

Complete

£1,500
You are selling something, not just writing.
  • +Around 24 pages in total
  • +A page per programme, course or service
  • +Media kit or press page
  • +Existing blog migrated with redirects
  • +Structured data throughout
  • +Three articles written for you
Choose Complete

Bespoke

£2,500+
Several hundred posts, or a shop attached.
  • +Designed entirely from scratch
  • +Large archive migrated and redirected
  • +Membership, courses or a shop
  • +Unlimited pages within scope
  • +Unlimited rounds within scope
Talk it through

Prices assume around fifteen pages. An established blog often has several hundred posts — see what a bigger migration costs →

Hosting is £200 a year and your first three months are free. Price yours up in 60 seconds →

Bigger site?

Those prices assume about fifteen pages

Which is right for a new or small business. If you have been trading twenty years and built up sixty, eighty or a hundred pages, that is a different job and it deserves a proper quote rather than a package price.

✓We look at every existing page before quoting — some are worth keeping, plenty are not
✓Every old URL gets mapped and redirected so you keep your rankings
✓We have rebuilt hundred-page sites for around £8,000
✓Large jobs get more hands on them, not a longer timeline
Rough guide
Roughly how many pages has your current site got?
pages
Indicative only. We do not quote properly until we have looked at what you have.
After the website

What personal brands usually add next

The site holds the audience. These are what bring new people to it.

Nothing is bundled and nothing renews on its own. Add them when you want them, not before.

Questions

Personal brand website questions, answered

I already have a big following. Why do I need a website?

Because you do not own that following, you rent it. The platform decides who sees your posts, changes the rules whenever it likes, and can remove an account without explanation or appeal. A website is the one place the audience is genuinely yours.

Will I be able to write my own posts?

On the £1,000 build and above, yes — you get a login and an editor, and posting is about as hard as writing a caption.

Can you move my existing blog across?

Yes. Blogger, Squarespace, Wix or an old WordPress install — we move the posts, keep the URLs where we can and redirect them where we cannot, so whatever search traffic you have built up survives the move.

I want to work with brands. Does a website help?

It is usually the thing that gets you taken seriously. Agencies want somewhere to check who you are, what you cover, what your audience looks like and how to contact you without a DM. A work-with-me page with rates or a media kit does more than another carousel.

How much writing do I have to do?

For the site itself, none. Ten short questions about who you are, who you write for and what you want to be known for. The posts afterwards are yours, unless you take the plan where we write them.

Do you set up the newsletter as well?

Signup forms come as standard on every build. Connecting them to Mailchimp, Brevo or MailerLite and writing the welcome sequence is our email work, from £350 setup.

We can help you with
Web designWebsite rebuildsOnline shopsSEO & localWeb updates & careSocial mediaGoogle AdsDigital retainers
01 / 08 Everything, in one place
Web design

A page for every service and every area you cover, written for you, live in five to ten working days.

See Web design→
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