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Websites for joiners where the work does the selling.

Nobody commissions a fitted kitchen or a staircase off a services list. They look at photographs, for a long time, and then they ring. Your website is a gallery with a phone number, and most joiners' sites are the opposite.

✓Your work shown properly
✓Guide prices, honestly given
✓FMB and Guild badges up front
✓From £1,000, price on screen
£100 · refunded if you go ahead

See your homepage before you spend a penny more.

Your work, your workshop, your towns. A real page you can open on your phone and show whoever needs to see it.

  • ✓Designed around your actual photographs
  • ✓Live on a private link in 3 days
  • ✓Show it to whoever you like
  • ✓Comes off the build if you go ahead
See mine first — £100
Live on a private link in 3 working days. No obligation.
40+Trades sites built
10 daysFrom go-ahead to live
£1,500Most popular build
5.0★From 32 reviews
Before they ring

What people do before commissioning a joiner

This is a considered, expensive, emotional purchase — often the biggest thing somebody does to their house that year. They will spend a fortnight looking before they contact anybody.

First

Show me what you've actually made

One blurry photo of a kitchen and a list of services. That is most joiners' websites, and it is why people end up at a national kitchen retailer instead.

We fix it with proper galleries by job type — kitchens, staircases, wardrobes — with enough photographs that somebody can picture theirs.
Second

Is this going to be out of my budget?

Bespoke joinery has no obvious price, so people assume the worst and never enquire. You lose jobs you would happily have taken, and never know it happened.

We fix it with honest guide ranges — “kitchens from £8,000” — which filters out timewasters and reassures everybody else.
Third

Will they turn up and finish it?

Bespoke work means somebody in the house for weeks. The fear is not the price, it is a half-finished kitchen and a joiner who stopped answering.

We fix it with real reviews, real timescales, and the process explained step by step so people know what happens and when.
What we build

What goes on a joiner's website

Built around the photographs, because that is what actually gets somebody to ring.

01
Galleries by job typeKitchens, staircases, wardrobes, doors, garden rooms. Each with enough photos to picture their own.
02
Honest guide prices“From £8,000” filters timewasters and stops people assuming you are out of reach.
03
The process explainedDesign, survey, workshop, fit. What happens, in what order, over how long.
04
Photos handled properlyCompressed so pages load fast, cropped so the work fills the frame. Send us phone photos.
05
Guild and FMB badgesGuild of Master Craftsmen, FMB, British Woodworking Federation, wherever people look for reassurance.
06
A page per townNamed towns and real jobs. Bespoke buyers search locally and travel less than you would think.
Worth doing the maths

One kitchen. That's usually the whole conversation.

Joinery has a job value most trades would envy, and a website that costs less than a set of wardrobes. The real question is how many people looked, assumed you were out of their budget, and quietly went elsewhere.

What is one decent commission worth to you?
a job
What it costs you now
£0
Nothing visible, which is exactly the problem.
  • ✗People assume the worst about price
  • ✗One gallery photo loses you the comparison
  • ✗National retailers look more organised
  • ✗No process explained means no confidence
  • ✗You never find out who didn't ring
Three years of your own site
£0
£1,500 to build it, then £200 a year to keep it online.
  • ✓Galleries that do the selling for you
  • ✓Guide prices that filter and reassure
  • ✓Found in every town you'd travel to
  • ✓Case studies of whole projects
  • ✓Still working in year five
What it looks like when it's working

Twenty-two enquiries a month, and the gallery is why

A real report from a Lancashire joiner. Look at the pages people spent time on before enquiring — it is the galleries, every single time.

1
The gallery is the sales pitchPeople commission joinery from photographs. Everything else is supporting material.
2
Guide prices filter the enquiriesFewer timewasters, and more people who assumed you were unaffordable.
3
Found in towns you'd travel toBespoke buyers search locally. Ten town pages is usually the right number.
ashbrookjoinery.co.uk/report
Enquiries this monthAshbrook Joinery · from the website
22Enquiries
14From galleries
£9kAverage job
Search termEnquiriesTrend
fitted wardrobes preston9▲ 47%
bespoke kitchen lancashire7▲ 58%
oak staircase chorley6▲ 33%
1Enquiries climbing
2Galleries viewed most
3Better quality leads

A real client report, twelve months in

Straight answer first

Which size of build is right for you?

A one-man workshop or a team with a fitting crew. We build both, and it comes down to how many types of work you want photographed and found.

Start here

£1,000 shows your work properly

Around fourteen pages with a proper gallery, your process and how to reach you. Right if you are already busy on recommendation.

  • ✓Recommendation keeps you booked
  • ✓You do one or two types of work
  • ✓You cover one or two towns
  • ✓You just need somewhere to send people
  • ✓You can add pages later — nothing gets rebuilt
Most joiners take this

£1,500 gets the bigger commissions

Twenty-four pages: a gallery and page per job type, ten towns, and case studies of full projects.

  • ✓Kitchens and staircases are worth chasing
  • ✓You want commissions, not repairs
  • ✓Your work deserves more than one gallery
  • ✓You cover a wide patch
  • ✓You're competing with national kitchen retailers

Most joiners take the £1,500 build — the extra pages are galleries and case studies, which is exactly what sells this kind of work.

Inspiration

Four directions we could take yours

For joinery the design matters more than most trades, because the site is really a gallery. Hover any of them to scroll the whole page.

Craft
Made in the workshop, fitted by the same hands

Kitchens, staircases and fitted furniture, made in Lancashire since 1998.

Start a conversation
01Kitchens
02Staircases
03Furniture
CHARTERED
EST. 2009
UK WIDE
★★★★★
★★★★★
© HalliwellBuilt by Whiteski
Quiet and craftedBespoke kitchens and furniture. Lets the work breathe.
Premium
Joinery worth the wait

Bespoke kitchens from £12,000. Design, workshop and fitting by one team.

Get in touchOur work
01Kitchens
02Staircases
03Wardrobes
Talk to us todayWe reply within the hour
★★★★★
★★★★★
© HALLIWELLBuilt by Whiteski
Dark and richHigh-end commissions where the photography is the pitch.
Clean
Kitchens, wardrobes and everything in between

City & Guilds qualified. Guild of Master Craftsmen. Free design visit.

See our workCall us
15 YEARS
FULLY INSURED
FREE QUOTES
01Kitchens
02Wardrobes
03Doors
★★★★★
★★★★★
© HalliwellBuilt by Whiteski
Bright and simpleBroad joinery, doors, floors and second fix.
Direct
DOORS, FLOORS AND FITTED WARDROBES

Free quotes within 48 hours. Most jobs finished inside a week.

Get a quoteWhatsApp
NICEIC
INSURED
24/7
01Doors
02Flooring
03Wardrobes
★★★★★
★★★★★
Ring us todayNo call-out charge
© HALLIWELLBuilt by Whiteski
Bold and busyVolume second-fix work, doors, floors and repairs.

All four are real builds, not mockups. See yours designed for £100, refunded if you go ahead. See prices →

Our work

Joinery websites we've built

All live, all still ours to look after, all built the same way.

How it works

How we build a joiner's website

Send us your photographs and answer ten questions. That is genuinely the whole of your involvement.

See prices Ask us first Or see your homepage first for £100, refunded if you go ahead.
Prices

Web design prices for carpenters and joiners

Every price includes the words, the design and the SEO foundations. The £100 preview comes off whichever you choose.

Foundations

£1,000
Somewhere proper to show your work.
  • ✓Around 14 pages in total
  • ✓One main gallery
  • ✓3 service pages
  • ✓5 location SEO pages
  • ✓Guild and FMB badges placed properly
  • ✓Live in 10 working days
Choose Foundations
Most popular

Complete

£1,500
You want the bigger commissions.
  • +Around 24 pages in total
  • +A gallery per job type
  • +5 service pages
  • +10 location SEO pages
  • +3 project case studies
  • +Guide prices and process explained
  • +Edit it yourself any time
Choose Complete

Bespoke

£2,500+
Showrooms, workshops or larger teams.
  • +Designed entirely from scratch
  • +Unlimited pages and galleries
  • +Photography arranged
  • +Showroom and workshop pages
  • +Unlimited rounds within scope
Talk it through

Prices assume around fifteen pages. Got more already? See what a bigger rebuild costs →

Hosting is £200 a year and your first three months are free. Price yours up in 60 seconds →

Bigger site?

Those prices assume about fifteen pages

Which is right for a new or small business. If you have been trading twenty years and built up sixty, eighty or a hundred pages, that is a different job and it deserves a proper quote rather than a package price.

✓We look at every existing page before quoting — some are worth keeping, plenty are not
✓Every old URL gets mapped and redirected so you keep your rankings
✓We have rebuilt hundred-page sites for around £8,000
✓Large jobs get more hands on them, not a longer timeline
Rough guide
Roughly how many pages has your current site got?
pages
Indicative only. We do not quote properly until we have looked at what you have.
After the website

What joiners usually add next

Your work is the advert. These put it in front of more people.

Nothing is bundled and nothing renews on its own. Add them when you want them, not before.

Questions

Joinery web design questions, answered

Should I put prices on the site?

A guide range, yes. “Kitchens from £8,000” does two useful things: it stops people who were never going to spend that from wasting your time, and it stops people who would happily spend it assuming you are out of their league. Vagueness costs you more jobs than a number ever will.

My photos are just phone photos.

That is fine and it is what nearly everyone sends. We crop and compress them so the work fills the frame and the page still loads fast. Where there is a real gap we will tell you honestly what half a day with a photographer would fix.

How many photos do I need?

More than you think. For this trade the gallery is the sales pitch — somebody looking at a fitted wardrobe wants to see eight of them, not one. Send everything you have and we will pick.

Do I have to write anything?

Not a word. Ten short questions about what you make, where you work and the jobs you are proudest of.

I'm competing with national kitchen companies.

Then lean into what they cannot do: it is made by you, in your workshop, and the person who quotes is the person who fits it. That is the whole argument and it works — we just have to actually say it on the page.

Do people really search locally for this?

Yes, more than you would expect. Bespoke buyers want somebody who can come and measure, and they want to see local jobs. Ten town pages is usually the right number.

We can help you with
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