MD Environmental Case Study | 35-Page Asbestos Removal Website

Thirty-five pages for a contractor who had one.

Licensed asbestos removal is a search-led trade. People do not browse for it — they type exactly what they need, usually in a hurry, and usually with a compliance deadline attached. One page cannot answer thirty-five different searches.

35Pages built

11Service pages

9Region pages

5Working days

MD Environmental homepage — MD Environmental — the page as it is built

The brief

What the business needed

MD Environmental hold a full HSE licence and take on notifiable asbestos work: surveys, removal, encapsulation, air testing, soil remediation. The website was a single page with a phone number on it. Everything the business could actually do was invisible to anyone searching for it.

The problem

What was wrong with what they had

×One page trying to rank for surveys, removal, encapsulation, air testing and soil remediation at the same time.

×The HSE licence — the single strongest trust signal in the trade — was not mentioned above the fold.

×No regional pages, despite holding a licence that covers work anywhere in the country.

×No way to tell a duty holder chasing a compliance deadline from a homeowner who found a bit of Artex.

The build

What we built

mdenvironmental.co.uk

Design direction shown as a placeholder. Real screenshots to follow.

✓Eleven service pages, one per notifiable and non-notifiable service, each written to answer the search that brings someone to it.

✓Nine regional pages carrying genuine geo signals, not the same page with the town name swapped.

✓Licence status, insurance and accreditations placed above the fold on every page.

✓A split enquiry route: commercial duty holders and domestic customers land on different forms with different questions.

✓FAQ schema on every service page, so the questions people actually ask can surface directly in search results.

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The result

What changed

35Pages built

11Service pages

9Region pages

Search Console figures to be added. We only publish numbers we can show you in the client’s own dashboard, so this section stays empty until those are signed off.

Afterwards

What they took on next

A care plan covering hosting, backups and a new page every month, so the regional coverage keeps widening without a new project each time.

That is usually the point of a build like this. The site is not the finish line — it is the thing everything else plugs into.

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£100refunded if you go ahead

A real homepage, on your own words and your own photos, built before you spend anything else. If you go ahead, the £100 comes off the build.

Seen a site you like? Send us the link — a competitor, or something from a completely different trade. We’ll design yours in that direction, with your own content, so you can see it before you decide.

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Thirty-five pages for a contractor who had one.