Scroll previewWhat the business needed
Dropping The Plates approached Whiteski Digital looking to create a beautiful lifestyle blog that would allow a mother to share her personal journey online, including honest and engaging articles around motherhood, family life and her second pregnancy.
This project was highly personal to the client and required a website that not only looked visually stunning but also reflected her personality and storytelling style. After being shown a number of inspiration websites within the lifestyle and parenting space, the brief was clear — create something cleaner, more modern and more unique to her brand and vision.
Web design for Dropping The Plates
Whiteski Digital designed a clean, elegant and highly modern lifestyle blog built around content discovery and reader engagement. The design focused heavily on creating an immersive reading experience whilst allowing visitors to easily browse categories, featured posts and the latest articles through a custom content-led layout.
The website was structured intelligently so that as new articles are added through the backend, the front-end updates dynamically with:
Featured articles
Latest posts
Most read content
Category highlights
Recommended content sections
This meant the client could focus purely on writing and uploading content, with the website automatically keeping itself fresh and engaging for visitors.
The project included lots of collaboration throughout the design process, helping ensure the final website felt deeply personal and perfectly aligned with the client’s vision. Additional custom features included:
“Buy Me A Coffee” integration for audience support
Collaboration pages for future partnerships
Bespoke navigation menus
Custom upload and content display features
The final design was incredibly polished and visually striking — genuinely standing levels above many other websites within the lifestyle and parenting space.
Web Development
The website was custom built on WordPress using Elementor, giving the client complete flexibility and ease when managing articles and content moving forward.
Backend functionality was carefully developed to automate much of the content presentation, reducing workload for the client whilst maintaining a highly dynamic and professional front-end experience.
The build focused heavily on:
Easy content management
Mobile responsiveness
Fast loading times
Clean user journeys
Long-term scalability
Whiteski Digital also provided secure hosting and ongoing support for the website.
SEO foundations and technical work
SEO was implemented throughout the build as standard to ensure strong foundations for future growth and article visibility online. This included:
Meta headlines and descriptions
Correct H tag structures
Optimised content layouts
Sitemap creation and indexing
Clear website architecture for content discovery
The website was built specifically to support long-term organic growth as more blog articles and lifestyle content continue to be added over time.