Scroll previewWhat the business needed
Whiteski Digital originally designed a website for Urban Fun at the end of 2024, helping establish their online presence as one of the UK’s most exciting entertainment venues. Following strong business growth and plans to launch a second location, the business partnered with a branding agency to evolve their overall brand identity, introducing a refreshed look and feel across the business.
With this growth came the decision to completely redesign and custom build the website again — this time creating a scalable platform capable of supporting multiple locations, future growth and a significantly enhanced online customer experience.
This project presented a major challenge due to the scale and ambition involved, however it also created an exciting opportunity to push the design, functionality and SEO strategy to another level.
Web design for Urban Fun 2025
Using the new brand guidelines provided, Whiteski Digital rebuilt the Urban Fun website from the ground up with a focus on creating a clean, exciting and highly professional online experience. We researched industry-leading entertainment venues and attractions to ensure the website competed visually and functionally with the very best within the sector. The website design included:
Dedicated activity pages
Offer and promotions sections
Custom layouts throughout
Heavy use of imagery and video
Bespoke design features and animations
Multi-location user journeys
Separate menus and navigation structures per location
The design focused heavily on user experience and conversion, ensuring visitors could quickly find relevant activities, offers and booking information whilst keeping the excitement and energy of the Urban Fun brand consistent throughout the site.
WordPress Web Development & Functionality
The entire website was custom built on WordPress using Elementor, giving the Urban Fun team exceptional control over future updates and content management internally. Backend functionality was carefully structured to support future scaling as additional locations and activities are introduced.
Custom integrations and features included:
Multi-location enquiry forms
Google Sheets integrations for enquiry monitoring
Custom navigation systems for each venue
Popup location selectors to guide users correctly
Flexible activity and landing page structures
Advanced backend management tools
A huge amount of research and development went into the structure of the website to ensure future SEO growth and scalability were fully considered from launch.
We also manage and host the Urban Fun website with trusted ongoing support, backups and maintenance included.
SEO foundations and technical work
SEO was absolutely critical for this project due to the launch of a new venue and the need to improve visibility across multiple locations and activities. We completed extensive technical SEO work throughout the rebuild including:
Landing pages for each activity and location
Structured H tags and metadata
Sitemap optimisation
Cleaning up and redirecting outdated URLs using 301 redirects
Separate location-based sitemap structures
Search Console optimisation
Technical SEO improvements throughout the site
Page speed and performance were also a huge focus due to the younger target audience and importance of mobile usability. Using Nitropack alongside full performance optimisation, the website achieved:
A Grade scores on GT Metrix
95%+ Google PageSpeed scores
Loading speeds consistently under 2 seconds
This ensured the website not only looked incredible but also performed at the highest level technically.