Scroll previewThe hardest part of rebuilding this site was not the design. The old one looked dated, but underneath it had a lot of technical SEO done properly, and a careless rebuild would have thrown that away. We kept what was working, rebuilt everything around it, and the site now has roughly eight times the visibility and traffic it had before.
What was wrong with the old website?
It looked like an old-school HTML site, even though it ran on WordPress. The design was limited, and it did nothing to tell a patient they had found one of the UK's leading surgeons.
Mr Tehrani came to us by recommendation. The awkward thing about the brief was that the old site was not all bad: a lot of the technical SEO underneath it had been done well, and Google already trusted it.
- A dated, plain layout that undersold a senior consultant
- Technical SEO worth keeping — so a rebuild that ignored it would have cost him rankings
- No sense of the team or the clinics behind the surgeon
How do you rebuild a site without losing the SEO it already has?
You audit what is working first and design around it, rather than starting from a blank page.
Every image on the old site was properly alt-tagged, and pages had been built around those images. We kept that pattern: the new pages were designed around the same images, with the alt text carried across, so nothing Google already understood was lost in the move.
- Existing technical SEO audited and respected before design began
- Image alt text carried across, with pages designed around the images as before
- A page for each service and treatment, not one page listing them all
Why did we give a surgeon's site a clinic feel?
Because patients choosing a skin cancer surgeon are looking for trust, and trust comes from seeing a serious practice behind the name.
We applied a cleaner, more professional style with a clinical feel. Mr Tehrani leads the narrative throughout, so it is clear from the first screen that this is a UK-leading surgeon, and the team behind him is on the page too.
- Mr Tehrani's credentials and story lead the homepage
- Meet the team section, so patients see the people they will deal with
- Strong imagery chosen alongside the client, not stock clinic photography
How is the site structured for search?
Around the treatments and the places patients travel from. Each condition and treatment has its own page, and Mr Tehrani's multiple practice locations are shared clearly.
Since launch we have built more location pages, and they are performing well. We do not promise rankings to anyone — what we can say is that the structure gives Google a clear page for each thing patients search for.
- Pages for basal cell carcinoma, squamous cell carcinoma, melanoma and Mohs surgery
- Multiple practice locations shown clearly, with more location pages added after launch
- FAQs answering the questions patients ask before booking
How do patients get in touch?
Easily, from anywhere on the site. Contact and appointment forms sit throughout, so a patient never has to hunt for the next step.
- Request-an-appointment buttons across the site
- Contact forms on the pages where patients make their decision
What has the result been?
Since launch, the site's visibility and traffic are up roughly eight times, and the extra location pages we have added since are doing well. Mr Tehrani is a very happy client, and a great one to work with.
- A professional, clinic-style site that matches his standing
- The SEO the old site had earned, kept and built on
- Around eight times the visibility and traffic since launch
- Built on WordPress in 2024, and still growing
Frequently asked questions
How much does a website like this cost?
Our websites start at £1,000, and £1,500 covers a larger site with full SEO. A WordPress build of this size is priced on the pages and features it needs, and we confirm that number before anything starts. Hosting and care is £200 a year, and you can see your homepage first for £100, refunded if you go ahead.
How long does a website like this take?
Our standard sites go live in five to ten working days. A rebuild like this one, with a page per treatment and existing SEO to protect, takes longer, and we agree the timescale before we start.
Do you build websites for clinics and surgeons in the North West?
Yes. We build for surgeons, doctors, clinics and practices across the UK, including the North West, and everything is handled remotely, so where you are makes no difference.
Will rebuilding my website lose my Google rankings?
Not if it is done properly. We audit what is already working — page structure, image alt text, existing URLs — and design the new site around it, so the trust your old site has earned carries across.
Do you build on WordPress?
Yes. This site is WordPress, and we build in WordPress when a client needs it. For many smaller sites we hand-build instead, because it loads faster and needs less looking after.
Can you add more location pages later?
Yes. We have added more to this site since launch. Each one is written for its own area, not copied with the place name swapped.