Scroll previewWhat the business needed
ICS Resin Dubai, a flooring expert specialising in resin bound driveways and printed concrete surfaces, sought to create a compelling online presence for their new operations in Dubai.
They aimed to project the professionalism and expertise they have established in the UK while resonating with the local Dubai market.
Web design for ICS Resin Dubai
The design strategy focused on blending ICS Resin’s established UK reputation with a local Dubai appeal. We integrated images of Arabic people and local job sites alongside their impressive UK projects to create a culturally relevant and engaging website. The design featured a gallery showcasing their work, complemented by a video to highlight their skills and craftsmanship.
Web Development
The website was developed with functionality and performance in mind. We incorporated landing pages for each service, options to request brochures and consultations, and integrated WhatsApp messaging for easy client communication. The site also featured a zoom function on images and the inclusion of their resin supplier’s logo on the home page to build trust and credibility.
SEO foundations and technical work
Our SEO approach ensured the site was optimised for search engines with page loading times kept below 3 seconds. We meticulously crafted H tags, metadata, and created landing pages to enhance local SEO. The site was indexed into Google, with accounts set up on Google Search Console and Google Analytics to provide the client with valuable insights and access.