Scroll previewWhat the business needed
Exquisite Resin, a newly established epoxy resin installation start-up, sought to establish a professional online presence to showcase their services and attract customers. With limited knowledge of website design and content creation, they entrusted us to handle all aspects of the website development process. Our task was to create a modern, informative website that effectively conveyed the company's brand and offerings while addressing their specific needs and challenges.
Web design for Exquisite Resin
Drawing inspiration from Exquisite Resin's existing logo, we developed a cohesive brand identity that permeated throughout the website design. Our focus was on creating a fresh, clean, and modern layout that instilled confidence in potential customers and positioned the company as an established player in the industry. We collaborated closely with the client to determine the necessary pages and content, ensuring a comprehensive representation of their services and expertise. Contact forms were strategically placed to facilitate easy communication with customers, while social media integration helped amplify their online presence.
Web Development
The website was built on the WordPress platform, providing a user-friendly interface for both the client and their customers. We handled all technical aspects, including domain setup and hosting, to streamline the process for the client. One key challenge identified during the development phase was the prevalence of time-wasting inquiries from potential customers. To address this issue, we implemented a quote builder feature, allowing customers to obtain estimated project costs upfront, thereby reducing unnecessary communication and improving efficiency.
SEO foundations and technical work
For Exquisite Resin, our SEO support was instrumental in elevating their online presence from obscurity to prominence. Focused primarily on achieving the top position in Manchester, their target market, we embarked on a comprehensive SEO strategy spanning several months. Initially, we meticulously optimised on-site pages and content to align with relevant keywords and search intent. Additionally, we conducted strategic link-building campaigns to enhance their website's authority and credibility. As part of our localised approach, we created targeted landing pages across Cheshire, strategically positioning Exquisite Resin to capture traffic from desired locations. The results were remarkable, with a consistent influx of inquiries month after month, solidifying their position as a leading provider in the epoxy resin industry. This success underscores our commitment to delivering tangible results and driving sustained growth for our clients through effective SEO strategies.