Scroll previewWhat the business needed
Deja Vu, a reputable second-hand furniture store based in Cyprus, underwent a change in ownership and sought to elevate its brand image and online presence. With previous marketing efforts primarily focused on social media and word of mouth, the new owners recognized the need for a comprehensive website to expand their reach, enhance credibility, and serve as a valuable resource for both buyers and sellers. The goal was to create a user-friendly platform that effectively communicated the essence of the business while encouraging engagement and interaction from potential customers.
Web design for Deja Vu Cyprus
Our approach to designing the Deja Vu website centered on showcasing the unique character and offerings of the store while facilitating seamless navigation for visitors. The design prioritized clarity and accessibility, with landing pages strategically placed to cater to both buyers and sellers. Emphasis was placed on visual appeal, with the integration of high-quality images showcasing the diverse range of furniture available. The website served as an informative hub, providing essential details about the business's location, contact information, and services offered.
Web Development
Built on the WordPress platform and hosted by Whiteski, the Deja Vu website benefited from a robust technical foundation that ensured reliability and performance. Key features such as email integration, site security measures, reCAPTCHA, and anti-spam protocols were implemented to safeguard user data and enhance the overall browsing experience. Seamless integration with the store's Facebook page allowed for automatic updates and synchronization of inventory, expanding the reach and visibility of Deja Vu's offerings across online platforms.
SEO foundations and technical work
Recognising the importance of search engine visibility in driving traffic and generating leads, we implemented a comprehensive SEO strategy tailored to Deja Vu's specific goals and target audience. By optimising content and metadata, as well as creating targeted landing pages for furniture sales and house removal services, we ensured prominent visibility in relevant search queries. As a result of our efforts, Deja Vu now ranks within the top three search results for key terms related to furniture sales and house removals in Cyprus, solidifying its position as a premier destination in the local market.
The site was refreshed again in 2025, this time with search as the starting point rather than an afterthought. Pages were rebuilt around the phrases people in Cyprus actually type when they want to move furniture on, and at the time of writing the site sits at the top of Google for sell your furniture. Rankings move, and we would not promise anyone a position — but this is what a site earns when the structure and the wording are built for the search rather than bolted on afterwards.